music video research case study

https://docs.google.com/presentation/d/1-FPt7uKgCVvRcwuV2C3tapRIarJxa5w3x5fg7W7oFCI/edit#slide=id.g57873b9db2_0_17

Question 2

Source A is a popular newspaper called The sun who have right wing ideologies. The second headline is placed at the top near the masthead where the date and football content is place, there is a mini article called 'mobile menace’ with a small image placed we see the article is about driving and being on your phone and  just next to this is a football score. On the left side of the front cover there is a sneak peak of another article headlined 'fight on footie poppies' and a Christmas advertisement (relevant to the articles date of november 2018). The main headline involves the recent addition to the royal family Meghan Markle is the centre of the story and The sun presents her in a provocative way, its as if they’re insulting her. The image of Meghan is her wearing  red lingerie but because of the photos detail it seems to be photoshopped, probably false story.
Source B is a front cover from The time a quality newspaper who have left wing perspective. The layout of source B differs completely from source A, being a quality there are no advertisements or other mini articles surrounding the front cover, it only focuses on the main headline about Meghan being part of the royal family and the headline ‘welcome to the family’ really shows the times respects Meghan and the royal family.  Unlike source A the image used in the main headline is more respectable with Meghan wearing a navy styled dress and her mother in a similar attire with a white dress and navy blazer. This article has sub headlines of the left hand side  ‘kindness to mother’ and ‘prince charles in royal wedding,’ the times has so much positive writings towards Meghan and the royal family. While Source A more negativity.
Source B presents togetherness and family bonds with the image of Meghan smiling next to her mother who is also smiling. Along with the stative verb ‘welcome’ creates a comfortable and hospitality feel. Whereas Source A is very provocative with its typography, Source A is more violent and bold than Source B. The font size is bigger on the headline 'Pushy Princess'.
The composition/layout of both front cover sources differ significantly, while the quality 'The Times' focuses on one main topic on its front cover. The popular 'The Sun' doesn't focus on one, all around there are other stories readers can chooses to look through because of the designated pages visible below each other article.

Baudrillard

There is definitely a lot of fantasy vs reality in stranger things a lot happens in the first episode. Deutschland 83 is more hyper reality, it’s based on real events but shown in such an extreme way like when Martin failed to escape and learned spy techniques the fast pace made it more dramatic but very unrealistic also the whole plot of even having a undercover spy from east Germany to infiltrate west Germany is post modern itself, however, we just do not know which is baudrillards theory of imagery and simulation. You have to create something and create each step to either get the same results or something similar. Which is why there is a lot of intertexuality in stranger things using references from other 80s related items like the bike design very popular in80s and the theme of fantasy similar to the hit film ET with the alien and bike. Here we could suggest the boys with the bikes and the possibly Alien Eleven are going to meet. With the sudden entrance of this odd child who indicates to us supernatural activity by stopping a fan by using her eyes through cross cutting, this is a perfect indication of post modernism a personal opionion of supernatural activity would be focus through mind or eyes whereas others might have a different point of vie, the reality of this scene would be a little girl eating in a classic American diner but stranger things chooses to create that barrier of fantasy vs reality.
Deutschland 83 closer towards the end main character Martin manages to sneak into his superiors office and was able to gain information from documents the realistic course of action would be for him to get caught in this moment, especially with the suspense. However it wouldn’t be much of a long form tv drama if he were to get caught now proving baudrillards theory of a post modern society and ideas.
 Hyper reality It’s more real than real
The basic reality for Deutschland 83 is Germany is at war and is spilt between east and west times are hard for east Germany being poor unlike West Germany who are wealthy and their shops thrive with such colourful organised products in episode one where Martin is standing in between an isle seeing cans alined the organisation is so good and colour co ordinated it almost seems abnormal.
The basic reality in stranger things would be the years representation, the drama is set in the 80s we see the stereotypical bad boy good girl through Nancy and West and also the bullies and losers through the group of boys this might hyper reality but it is real to the extreme. The facilities used in stranger things are rather typical the classic American diner. Nuclear family in a big house  

in stranger things there is a mask representation of reality by the mise en scene, props and clothing. Showing this sense of reality through the feeling of the 80s.
East and West are at war the reality is ruined by this sudden undercover agent
 Monster has invaded reality from another dimension clashing of fantasy and reality.
Issues are complex and can’t be divided into binary opposites good v evil
bad things can happen to young people if they play compulsive games and aren’t looked after. And also after dark.
Spy thriller conventions are daft and unlikely. Too many loopholes unfixed parts in the plot. Unanswered questions.
It’s entertainment. we buy into a group of four young boys and a little girl who seems to be Telepathic running away from clearly bad guys. To be left with a cliff-hanger of meeting the groups of boys we see a contrast of good and evil/bad.
There is some historical reality but evidence of hyper-real played out in binary oppositions. In reality/ real life there are no monsters, but we do not know this because with Baudrillard theory how is it possible to get something from nothing. Obviously stranger things created this ominous feel through intertextuality and other references, but the idea came from the creators the barrier of fantasy vs reality is crashing down. But stranger things are supposed to be based in the 80s so do audiences now have nothing to worry about. We don’t know this is the problem and why post modernism explains how knowing and not knowing is a problem.

Shelter Advert Paragraphs

The shelter advert has a dark black background to show emphasis to the models who are presented in a close up shot, it also shows their facial expressions displaying anxiety and this shot is to possibly make the viewers feel intimidated. There are three posters and shelter shows a variety of gender, race and age, through the three people featured, two of the posters models are women one young and one older and one is a man who looks middle aged but they all seem to be distinguished to a south Asian ethnicity. This is visible by their skin tone and very vague signs of a hijab in the first poster.  

Overlapping the models are captions written in a bold red almost to represent blood, creating a dire feeling and is quite scary considering their facial expression are emotionless and dark. In one of the posters the rhetorical question 'but where will we live?' is written across her face and is semi transparent so we can see her face and the words. The third person pronoun ‘we’ suggests this woman probably has a family and is not the only one getting kicked out. Along with the conjunction ‘but’ indicates she is uncertain of what to do worth her situation  

Middle aged adults would be the main target audience for this advertisement because the homeless people featured all look middle aged therefore the audience would be more encouraged to support the charity. Typically speaking middle aged people are the more well off people in society because they are working so they can afford to donate to charities.  

Not so effective since they neglected to include younger or older targets who also need support.  

In third poster is featured quite a young aged women. The poster has the caption “I can’t face it” conveys to us her struggle below this main headline is the cover line written in white contrasting the black and red saying “debt can seem too big to face, but if ignored can threaten your home. We can help” she seems to be struggling with debt   and has to deal with this situation at this age of just starting to be an adult and having to deal with being homeless all by herself.  But Shelter provides insurance with just a short sentence saying “we can help.” Telling the audience anyone in her situation can rely on Shelter charity.  

The man in the second poster is  represented as someone in a hopeless situation with the caption “he can’t do that” it seems as though people are saying he is useless and can’t change anything. Therefore shelter intends to change his life for him.  A rather persuasive method. 

Lucozade advert

Gareth Bale - Footballer Real Madrid an ex tottenham hotspurs. He's a leader has a 'clean reputation' and the grooming and styling is clean shaved.
 shows Ethos (persuasive methods) credibility
He's expensive acquisition for real Madrid (celebrity endorsement)

Mid Close up Shot
Slogan "In a different League" double meaning. Bale; Transfer premiership to La Iga. Lucozade superior product.
Top right hand corner - player profile: authenticity (football cards)
Colour scheme: reinforces branding Blue & Yellow
Close Up in the bottom of the right
Barthes: Mythical masculinity: Strong, athletic, leader


500 words

• Image: shot, composition, address, body language
• Use of text
• Combination of image and text
• Representations: of Lucozade as a brand; of Gareth Bale; of masculinity
• Persuasive methods

The main colour scheme used in this advert poster is blue and yellow also known as primary colours, these colours represent the brand the lucozade drink as seen on the bottle package in the bottom right corner. The main colour is clearly the colour blue as it is the background, blue indicates masculinity as this colour is dominated across sports and the stereotypical representation of boys. In contrast the colour yellow signifies happiness, positivity and freshness, which is quite the opposite from the colour blue which is usually associated with sadness. The two colours put together appear to be sharp and catch the attention of the audience very well. The shot used in this advertisement poster is a mid close- up shot, the shot shows the main subject from the shoulders up presenting his facial expressions. The drink and the subject are both on the right side suggesting the importance and priority they take over everything else presented in the poster. The Celebrity used in this Lucozade advert is footballer Gareth Bale wearing sport- like attire as he is wearing a black simple, workout t-shirt and his hair seems to be well groomed, quite clean cut. This makes it clear that the focus is not based around his attire or his hairstyle as everything about his appearance seems to be rather basic and simple. Because Bale is a sports personality it would only make sense that he appears to look shiny, almost sweaty. This relates to the context of the advert since it clearly demonstrates that the drink can be consumed during, before and after participating in sports. The character being Gareth Bale is positioned on the right side of the advertisement poster. Gareth Bale is mostly known for his skills and speed and has a clean reputation and is a good leader this could give off the impression to the audience that Lucozade can potentially provide you with that sort of speed since it’s used by an international star this makes it more trustworthy since people are more likely to relate to a well known star and rely on their opinion.

Old spice advert

Carry out a textual analysis of the print advert for Old Spice (slide 2). How are viewpoints and ideologies communicated? Draw on a range of examples to illustrate your analysis (500 words)

This billboard advert of old spice deodorant has a mid close up shot view of a good looking black man on the crab left side whose body has been photoshopped to look like a beach, and the head to look like a volcano. These are most likely highlighted features of the Bahamas we could guess this because on the crab right of the advert the audience is informed of Old Spices origin scent comes from the Bahamas.

The anti-perspirant for men promotes itself with sense of humour by using this pun 'This fact has not been fact-checked' and the male models' facial expressions shows attraction and his smile is quite seductive, the expression is alluring and assertive giving direct address quite similar to what a female model would do, probably copying this objective style to appeal to men considering the product is for men but also look good for women.

The background is a clear blue sky with a few clouds, connoting a clear blue bright day with Old Spice also represents the products printed image on the Old Spice bottle which contains palm trees and the beach. The advert reflects the product/bottle by giving us a different representational view of the Bahamas beaches and life.

big issue essay

The big issue is a magazine sold by homeless people to help the homeless for 23 years now, 200,000,000 copies have been sold since 1991. This cover of The Big Issue features the masthead as an encouraging question 'want a poverty fighting machine?' it emphasises The Big Issues' mission to end poverty. Also the cover line written/printed in an arrow shape indicates to readers to turn the page and it also points to hands that are holding the magazine, ironic since the cover line says 'it's in your hands' the anchorage sends a message that it is our responsibility, homeless peoples fate is in our hands. The intertextuality of the magazine cover can be seen threw the outline presented as a comic strip, perhaps for a sense of humour to show friendliness it also includes the colour red along with blue and white, The Big Issue uses these three main colours in about all of their front covers most ;likely to represent the British flag and that they're a British originated magazine. Sold by vendors all over the UK but also many other countries, such as South Africa etc.