Shelter Advert Paragraphs

The shelter advert has a dark black background to show emphasis to the models who are presented in a close up shot, it also shows their facial expressions displaying anxiety and this shot is to possibly make the viewers feel intimidated. There are three posters and shelter shows a variety of gender, race and age, through the three people featured, two of the posters models are women one young and one older and one is a man who looks middle aged but they all seem to be distinguished to a south Asian ethnicity. This is visible by their skin tone and very vague signs of a hijab in the first poster.  

Overlapping the models are captions written in a bold red almost to represent blood, creating a dire feeling and is quite scary considering their facial expression are emotionless and dark. In one of the posters the rhetorical question 'but where will we live?' is written across her face and is semi transparent so we can see her face and the words. The third person pronoun ‘we’ suggests this woman probably has a family and is not the only one getting kicked out. Along with the conjunction ‘but’ indicates she is uncertain of what to do worth her situation  

Middle aged adults would be the main target audience for this advertisement because the homeless people featured all look middle aged therefore the audience would be more encouraged to support the charity. Typically speaking middle aged people are the more well off people in society because they are working so they can afford to donate to charities.  

Not so effective since they neglected to include younger or older targets who also need support.  

In third poster is featured quite a young aged women. The poster has the caption “I can’t face it” conveys to us her struggle below this main headline is the cover line written in white contrasting the black and red saying “debt can seem too big to face, but if ignored can threaten your home. We can help” she seems to be struggling with debt   and has to deal with this situation at this age of just starting to be an adult and having to deal with being homeless all by herself.  But Shelter provides insurance with just a short sentence saying “we can help.” Telling the audience anyone in her situation can rely on Shelter charity.  

The man in the second poster is  represented as someone in a hopeless situation with the caption “he can’t do that” it seems as though people are saying he is useless and can’t change anything. Therefore shelter intends to change his life for him.  A rather persuasive method. 

Lucozade advert

Gareth Bale - Footballer Real Madrid an ex tottenham hotspurs. He's a leader has a 'clean reputation' and the grooming and styling is clean shaved.
 shows Ethos (persuasive methods) credibility
He's expensive acquisition for real Madrid (celebrity endorsement)

Mid Close up Shot
Slogan "In a different League" double meaning. Bale; Transfer premiership to La Iga. Lucozade superior product.
Top right hand corner - player profile: authenticity (football cards)
Colour scheme: reinforces branding Blue & Yellow
Close Up in the bottom of the right
Barthes: Mythical masculinity: Strong, athletic, leader


500 words

• Image: shot, composition, address, body language
• Use of text
• Combination of image and text
• Representations: of Lucozade as a brand; of Gareth Bale; of masculinity
• Persuasive methods

The main colour scheme used in this advert poster is blue and yellow also known as primary colours, these colours represent the brand the lucozade drink as seen on the bottle package in the bottom right corner. The main colour is clearly the colour blue as it is the background, blue indicates masculinity as this colour is dominated across sports and the stereotypical representation of boys. In contrast the colour yellow signifies happiness, positivity and freshness, which is quite the opposite from the colour blue which is usually associated with sadness. The two colours put together appear to be sharp and catch the attention of the audience very well. The shot used in this advertisement poster is a mid close- up shot, the shot shows the main subject from the shoulders up presenting his facial expressions. The drink and the subject are both on the right side suggesting the importance and priority they take over everything else presented in the poster. The Celebrity used in this Lucozade advert is footballer Gareth Bale wearing sport- like attire as he is wearing a black simple, workout t-shirt and his hair seems to be well groomed, quite clean cut. This makes it clear that the focus is not based around his attire or his hairstyle as everything about his appearance seems to be rather basic and simple. Because Bale is a sports personality it would only make sense that he appears to look shiny, almost sweaty. This relates to the context of the advert since it clearly demonstrates that the drink can be consumed during, before and after participating in sports. The character being Gareth Bale is positioned on the right side of the advertisement poster. Gareth Bale is mostly known for his skills and speed and has a clean reputation and is a good leader this could give off the impression to the audience that Lucozade can potentially provide you with that sort of speed since it’s used by an international star this makes it more trustworthy since people are more likely to relate to a well known star and rely on their opinion.

Old spice advert

Carry out a textual analysis of the print advert for Old Spice (slide 2). How are viewpoints and ideologies communicated? Draw on a range of examples to illustrate your analysis (500 words)

This billboard advert of old spice deodorant has a mid close up shot view of a good looking black man on the crab left side whose body has been photoshopped to look like a beach, and the head to look like a volcano. These are most likely highlighted features of the Bahamas we could guess this because on the crab right of the advert the audience is informed of Old Spices origin scent comes from the Bahamas.

The anti-perspirant for men promotes itself with sense of humour by using this pun 'This fact has not been fact-checked' and the male models' facial expressions shows attraction and his smile is quite seductive, the expression is alluring and assertive giving direct address quite similar to what a female model would do, probably copying this objective style to appeal to men considering the product is for men but also look good for women.

The background is a clear blue sky with a few clouds, connoting a clear blue bright day with Old Spice also represents the products printed image on the Old Spice bottle which contains palm trees and the beach. The advert reflects the product/bottle by giving us a different representational view of the Bahamas beaches and life.