Media
AS / A2
Textual
Analysis Table- Moving Image
Denotation
/ what can be seen
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Connotation
/ what is the meaning?
Representation
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Camera-
angle, size and movement
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There are many long shots, showing the full body of the woman doing the sports.
Also many mid shots and close ups.
There is depth of field.
Camera was at a low angle, when she's holding the baby.
Bird's eye view at the end
eye level when the woman was swimming
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Low - holding the baby - the mother is powerful.
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Editing
including any SFX
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There are a lot of jump cuts, jumping into different scenes.
There are very fast cutting rate shots.
In the beginning it is a montage, a series of pictures and video.
There is also slow motion specifically on a persons body.
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So many things are going on at the same time or not. It's connoting that woman have a lot of things to do despite their age.
The slow motion part is to show that this woman is not ashamed of her body whether she's a size 8 or 16.
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Sound-
diegetic, non-diegetic, narration etc.
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There is non-diegetic sound because the people in the frame can't hear the music.
There is voice over
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Lady is not narrating each ot the scenes but is narrating a certain meaning, saying that she is a woman and indicating women can all do these phenomenal things.
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Mise-en-scene:
location, costume, props, lighting
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Field, dance studio, street, swimming pool, park, sports hall, hospital, gym.
Swimming costume, gym attire
sport equipment.
The props are the baby, boxing glove,
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Girls shouldn't do certain sports but in the advert there are girls everywhere being sporty.
The advert also shows things girls can do like birth, jogging and makeup
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