Advertising
Ways to persuade the audience to buy (or otherwise consume) the product.
Humour - A funny advert is more memorable to the audience.
Repetition - Repeated words or phrases in an advert (be it a good or bad way) is rather memorable.
Reward - An advert showing physical rewards like you can win money or psychological rewards to make you feel better/worse mentally.
Punishment - The types of adverts that influence you to think 'if you don't have this item you will suffer'.
Band Wagon - The adverts that make you want to follow trends and appeals to the individual's desires.
Experts - These adverts will include famous people (celebrity endorsements).
Emotional Appeal - Similar to humour but show more emotions, e.g pride, warmth, gratitude.
Testimonial - A testimony to something great these adverts will show short interviews or a sequence of short interviews about how some people feel (AKA, vox pop).
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